The most important asset any business can have isn’t one they can touch. No, it’s not a social marketing page. It’s their brand.
There’s a lot of buzz about brands, buzz that has been around for a decade or more and we’ll continue to hear about. It doesn’t mean it should be ignored, though.
The focus of this post will be to define “brand” and make it easier for everyone to wrap their arms around. When it’s all boiled down, a brand is anything that identifies a product or service.
Just do it.
What do you think of? Nike, of course. The Just do it. brand is one of the most recognizable in the world.
The golden arches are another one of the most recognizable brands in the world. McDonald’s has enough awareness with the golden “M” that they don’t need the “i’m lovin’ it” tagline, but that in itself has become part of the brand. It’s a recognizable identifier.
What I want to stress more than anything is that a brand isn’t just a logo or a catchy slogan. A brand can be reflected in a website. A brand can be reflected in company employees. A brand can be reflected in community service (or lack thereof).
When thinking of brands, don’t limit the scope – and don’t neglect ways to share your brand. That’s how brand awareness grows. Which, as we all know is how to sell your product or service.